Having a distinctive logo certainly helps a business to get recognised – we’re all familiar with the stylised red letters of Coca-Cola or the Nike “Swoosh” – but logos are also great for communicating a message about the company itself.
Just as a logo can give a traditional or modern impression of a company, using designs from the natural world can create an image hinting at eco-friendliness, simplicity and unity.
Floral logos have become more popular as many businesses try to soften their corporate images and tap into “green” sentiment. Here are just a few:
The logo of supermarket giant Wal-mart (which owns ASDA in the UK) has evolved over time. Its latest incarnation is much softer and more charming than previous versions, featuring a stylised asterisk / flower that symbolises the organic and environmentally-friendly values demanded by many consumers.